New Delhi, May 10: While our favorite cricketers battle it out on the field to decide that team plays the best cricket within the Indian Premier League, e-commmerce platform Myntra.com has unveiled  a new thought titled Indian Fashion League (IFL), to work out that town has the best fashion quotient.

Started Friday, Myntra’s IFL is a 20-day bonanza that will alter shoppers to form their on-line looking expertise a lot of intriguing and exciting with prizes.

“Through IFL, Myntra.com aims to form the world of fashion a singular and engaging expertise, whereby shoppers will actively participate and outline their city’s vogue statement and win exciting prizes within the discount,” Vikas Ahuja, chief marketing officer, Myntra.com, aforesaid in a statement.

To avail the offers, the users are needed to vote for their favorite town in a competition that may follow a ’round robin’ section, followed by the ‘knockout’ stage, almost like popular cricketing formats.

The team can garner the utmost client participation through crowdsourcing of images and better engagement will earn a lot of points. The tournament winner can make a fresh Hyundai i10 as the bumper prize.

Shoppers will log on to ifl.myntra.com to participate and win prizes that include looking vouchers, latest iPhones, International holidays and a lot of.