Mumbai, June 06: Vishesh Films’ “Hamari Adhuri Kahani” is releasing next week, however the solid and crew isn’t on a frantic promotional spree. Actress Vidya Balan, who plays the female lead within the film, says it’s intentional.

“It isn’t potential to advertising a movie like ‘Hamari Adhuri Kahani’. We’ve got purposely done smallest promotions for this film. It’s not that sort of film wherever we will go and tell everybody that ‘Please go and watch it’. The tone of the film is extremely different,” Vidya said here.

Present on the set of Ekta Kapoor’s television program “Itna Karo na Mujhe Pyar” to promote the film, she said: “We do integrations with TV fiction shows and well-liked serials wherever the themes coincide. That’s why we don’t seem to be promoting (the film) on reality shows. We are hospitable the TV audience to our film with this integration.”

“Hamari Adhuri Kahani”, regarding unrequitted love, is directed by Mohit Suri and conjointly stars Emraan Hashmi and Rajkumar Rao in lead roles.