Launched in September 2012, Times Celebex is a monthly rating index based on several measurable parameters, including the stars’ Box-Office performance, their ability to stay in the news across print, TV and online, their brand endorsement, and their popularity among fans on the internet and social media. These are taken cumulatively to assign the actors a final rank called the ‘T Score’. Times Celebex is a scientific and robust ranking system based on data collected from 200+ publications and 250+ TV channels, making it the first ever ranking system for Bollywood. We have put together the stars’ ranking for the month of August, 2013.
After seven consecutive months of Katrina occupying the number one spot, ‘Chennai Express’ gets Deepika the top position in August. Meanwhile, ‘Madras Cafe’ gets John and Nargis in the top 6 in Times Celebex powered by zoOm! for August 2013
Shah Rukh kept buzzing thanks to ‘Chennai Express’ release, news of him wanting to buy a football league, his hug with Salman at an iftar party, the Eid party at his house, saying this Eid is special as son AbRam entered his life, ‘Happy New Year’ and his 18 brand endorsements.
Deepika kept buzzing due to ‘Chennai Express’, buzz around her films ‘Ram-Leela’ and ‘Kochadaiyaan’, shooting for ‘Happy New Year’, going for a holiday in Europe with her family, signing Imtiaz Ali’s next film with Ranbir Kapoor and her 4 brand endorsements.
Significant gainers in august 2013
John Abraham — leaps from 14th to 5th rank Release of Madras Cafe
Ajay Devgn — leaps from 25th to 8th rank Release of Satyagraha
Sushant Singh Rajput — leaps from 36th to 13th rank Promotions of Shuddh Desi Romance
