Bangalore, March 29: World IT major IBM Friday declared investment $100 million to line eight new labs worldwide, together with one here for facultative its shoppers work with experts in style, mobile and digital promoting.
“We can open the new labs in Bangalore, Beijing, Groningen (Netherlands), London, Melbourne, New York, port and Shanghai to produce our shoppers a chance to figure with our researchers and consultants on design, knowledge and analytics,” the US-based company aforesaid in a statement here.
The company also plans to rent regarding 1,000 staff for the labs to assist its shoppers develop personalised models of engagement through the consulting model fusing strategy, knowledge and style.
“The new interactive labs can build multi-discipline specialists obtainable to assist corporations recreate their client expertise,” IBM global business services vice-president Bridget van Kralingen said within the statement.
Multi-discipline groups within the labs can analyse business challenges and put together develop solutions that integrate next-generation mobile, social, analytics and cloud technologies.
“As our shoppers redefine however they engage with their customers or staff, they discover that the standard digital agency model has limits. we are closing these gaps by integrating our best style and analysis with our strength in massive data,” Kralingen noted.
The company plans to open further labs in future to support the world demand for data-driven experiences.