Shah Rukh Khan has topped a listing of the most attractive personalities, beating the likes of Salman Khan and megastar Amitabh Bachchan.

Shah Rukh Khan is ‘India’s most attractive Personality’ according to a 16-city ‘survey’ conducted by Trust research consultatory (TRA), based on what’s called a “36 trait Matrix”, to live “brand attractiveness”.

Following SRK in “attractiveness quotient” are Amitabh Bachchan and cricketer Mahendra Singh Dhoni.

Aamir Khan is India’s fourth “most attractive personality”, followed by Mithun Chakraborty, Katrina Kaif, Salman Khan, Sachin Tendulkar and others.

Altogether twenty five personalities from the field of cinema, sports and social-spiritual, business and music, were listed within the report.

“While we regularly see attractiveness only in terms of physical beauty, it’s far more. it’s a function of 4 founding appeals — rational, emotional, aspirational and communication. once the quotient is high on all four appeals, the attractiveness quotient becomes high,” .

Other notable entries were Madhuri Dixit, Sourav Ganguly, Rabindranath Tagore, Sushmita sen, Chris Gayle, Aishwarya Rai Bachchan, Kareena Kapoor, Anil Ambani, Karishma Kapoor, Lata Mangeshkar, Sunny Deol, Priyanka Chopra, Rekha, Hrithik Roshan, Ranbir Kapoor, Sonakshi Sinha and Abhishek Bachchan.