Nov 12th popular actress-dancer Manju Warrier has been named the brand ambassador for the Kerala government-backed “She Taxi” service owned  and driven by women and meant for feminine travellers, to be launched next week.

The actress volunteered are to be support the transport service initiated by the Gender Park, an establishment set up by the department of social justice that works towards achieving gender equity.

The She Taxis, owned and driven by girls entrepreneurs, can roll out as part of a pilot project in the city Nov 19th.

“As someone The UN agency has had first-hand experience of the difficulties and worries of travelling in unfamiliar cities at odd hours, i know however necessary a service of this type are to girls,” said the actress-wife of superstar Dileep.

I’m certain this is a thought that will catch on fast,” said the histrion, The UN agency is getting ready to create a comeback on the silver screen.

“I also respect the women UN agency have come forward to control these taxis, given the challenges they’re expected to face during a male-dominated business,” she said.

The She Taxi will be a 24×7 service available for booking via mobile phones and internet.

Women travelling alone or with families will be ready to dial a toll-free number connected to a customer care centre.

They will get a “Unique Identification Code” and the vehicle range on their mobile phones. All cabs are metered and will have associate degree electronic payment system allowing the user to pay victimization credit or debit cards or cash.

She Taxis can escort multiple security systems for the protection of the motive force still as passengers.

A control space can track the taxis in time period victimization GPS besides personal emergency alert switches for drivers and passengers within the automobile.