Diamond glitters even as gold lose shine

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DIAChennai, July 28: Even as the gold costs continuing to fall on Tuesday, the costs of diamonds are on a firm ground, said leading jewellers.

“There isn’t any fall in diamond costs. Rather we’ve witnessed the ever-changing client preference to invest in diamonds. The young generations of purchasers are getting diamonds each as an investment and to wear it as a method statement for various social occasions,” Suraj Shantakumar, director, business strategy, Kirtilals told.

He said customers are keen on shopping for diamond jewelry because of unsure gold worth.

“Both gold and diamond jewellery are trending equally. People tend to shop for coins for investment however only jewelry fills the requirement for ornamentation and simultaneously provides an honest future investment and price too,” Naresh Mehta, partner at Mehta jewelry.

According to Mehta, gold costs aren’t attending to fall unendingly tho’ on Tuesday it touched Rs.2,360 (22 carat) from the previous day’s level of Rs.2,378 per gram.

Though within the business of creating gold jewelry, Mehta said they are doing not speculate in yellow metal costs thus on refill once costs fall.

“We fill again out stocks as they sell at constant costs,” he said.

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